to be African, to be Woman, to be Creative, to be Fashionable, to be Intelligible, to be be IMARA



some of us are liminal creatures. we are a plethora of contradictions and the epitome of duality. we are simultaneously nothing and everything. and that too is okay and beautiful.

Mambo! I am Bernie Mshana and I am delighted to make your acquaintance.

I am a 20-something, fairly broke, womanist by passion, entrepreneur by circumstance, lover and liver of life determined to (re)define and practice what it means, in my own terms, to be African, to be Woman, to be Creative, to be Fashionable, to be Intelligible, to be Beautiful be IMARA.

I am a local of Dar es Salaam, Tanzania, but I have lived, in varying degrees and time measures, in six other countries. Thanks to this nomadic life I have become a multicultural, multilingual, and multimedia creative, and have since grown the desire to fashion and showcase a life that is common to (or possible for) liminal hu-women like myself.

From time to time I extend my word savvy and creativity to others as a Visual Artist, Photographer, Fashion Stylist, Fashion Designer, Storyteller, Copywriter, and Conversation Curator.

On a daily basis I am pushing my Afro-feminist agendas here on my blog -imara by Mshana- and helping with conservation and community development work in the western corridor of the Serengeti ecosystem in Tanzania.

Welcome and enjoy!

Much love,

Bernie! 😘❤️


work with bernie

I take up projects that align with my passions and expertise all the time. From creative consulting to personal branding, I do it all. After all us Generation Z do online better than anyone else so it’d be selfish not to share!

Let’s chat and figure out what we can accomplish together on a once off, short-term or long-term basis.

Contact me for a free consultation and quotation.